Respect the Bird Campaign

Respect the Bird campaign is a grass roots effort started in November 2010 by an Allrecipes.com Supporting Member, Doug Matthews that turned into a national awareness.

During this campaign, I had the opportunity to work on this project from conceptualization to the finished products. I brainstormed with Creative Director and other designers on the creative solutions, and designed the final campaign logo identity, along with its collateral. A blog soon after was created after the identity finalized. During this campaign, the message was well-received by the media. We had a lot of news coverage supporting the campaign and its message.