Challenge was to create a mailing piece that will allow advertisers to advertise in our Summer Grilling content features. The mailing piece was created in an infographic format, where the receiver will be able to study Allrecipes’ consumer’s behavior and the buying power they have. This infographic is to let our advertisers not to miss their chance in taking part influencing our consumer’s decision through our Summer Grilling features content.

Check also the second infographic that I did gearing towards users behavior to be shared via social media sites such as Pinterest and Facebook.

Client wanted something simple to represent the meaning of Levare, which means raise or lift up. I designed and created a logo design that reflected that meaning, and brand guidelines PDF book that includes font choices, colors and graphic do’s and don’ts that can be use as a guide for other vendors to use the graphic elements.

Client wanted a website that has an educational purpose and also serves as a biographical story-telling, whereby other people can learn more about training for marathon and also benefited from his personal story. I designed and coded this website. The coding of this website is W3School validated, that’s also included JQuery in the gallery section.

During this campaign, I had the opportunity to work on this project from conceptualization to the finished products. I brainstormed with Creative Director and other designers on the creative solutions, and designed the final campaign logo identity, along with its collateral. A blog soon after was created after the identity finalized. During this campaign, the message was well-received by the media. We had a lot of news coverage supporting the campaign and its message.